Overview

On Purpose

A redesign of our bi-weekly email communication to our partners and members. Built with reusable components in Salesforce Marketing Cloud.

2024 - 2025
UX/UI Designer
Civic FCU
January 2025 newsletter from Civic Credit Union titled 'On Purpose' featuring articles on ATM options and banking guides, with a photo of a woman using an ATM.
Email newsletter header for Civic Credit Union and LGFCU, titled On Purpose, issue 34, promoting banking better in 2025 with a subscribe button.
Before
Newsletter from Civic Credit Union and LGFCU dated March 20, 2025, titled On Purpose, featuring a cityscape illustration and highlights including easy on-the-go services, Zelle updates, and new loan info for LGFCU members.
After

Our challenge

The stakeholders wanted a redesign to refresh the look, add more visual interest, and more engaging content.

Solution

Consolidated space by adding the view in browser and subscribe CTAs in the header. Replaced issue number with a code snippet for the date of send, content editors no longer need to update. I replaced the header with a web-safe font and added similar fall-backs. I added an "In this issue" section to entice readers, and I added a gif of our signature red Civic van driving through a town center to add more visual interest.

Some other highlights include adding a sentiment poll to gage how members feel about the newsletters content, and quick links section to some of our most visited pages.

Poll asking for opinion on an edition with three emojis: a grinning face, a smiling face, and a neutral face, above a submit button.
Sentiment poll
Quick links section titled 'Get the most from Civic' with icons and links for LGFCU HUB, how-to guides, 24/7 contact support, and rate information.
quicklinks to heavy traffic pages